Robert Greene

"Remember: it is the form that matters, not the content. The less your targets focus on what you say, and the more on how it makes them feel, the more seductive the effect."

"Do not waste time on real information; focus on feelings and sensations, using expressions that are ripe with connotation. Plant ideas by dropping hints, writing suggestively without explaining yourself."

"Never lecture, never seem intellectual or superior--you will only make yourself pompous, which is deadly. Far better to speak colloquially, though with a poetic edge to lift the language above the commonplace. Do not become sentimental--it is tiring, and too direct.

"The goal of your writing is not to express yourself but to create emotion in the reader, spreading confusion and desire."

Robert Greene, The Art of Seduction