FC Barcelona and the shift of aesthetic paradigms

Apparently the manager of FC Barelona, the young Josep Guardiola, prepared this film for his players before the finale against Manchester United. And before the game, instead of making the classic motivational speech, he showed them the film. And said nothing afterwards.
If I'm posting this on the New Art blog, it's because this shows a very powerful turn in the way we see film/media. Although the advent of the "TV era" has been prophetized for a long time, and many declared its beginning many decades ago. However, this event, for me, is a very important sign of a shift of paradigms. And it is not as simple as moving from a deep human experience to a superficial "screen" experience. The presence of the manager, of the person, is still crucial (it would be difficult to imagine - for the moment - that he weren't there), but his action is not. Hence, translating it into performative terms, we can say it is not about the actor-audience connection, as some sort of a mystic communion. And a possible reason so many thinkers complain is because they thought the aesthetic experience of a live event had some "added value" because of it being inter-subjective. Suddenly, it appears the inter-subjectivity is just one possible aspect. One that can be done away with - while maintaining, and that is my argument, the value of the experience. Yes, now it seems more about the show-spectacle, but this is not to say the "spectacle" is, as such, of lesser value (based on what?). For one, it appears as a surprizingly intimate event. And if the film will presumably seem kitsch to most of us, that is clearly because it was tailored for a specific audience, with specific references, under very special circumstances. Could it be that this type of intimate media spectacle is what's in the air?