The Logo Design Process. Layers Magazine Tutorial

In this tutorial Jacob Cass takes us through the different stages of the logo design process: researching, composing a design brief, sketching, reflecting, developing, color brainstorming and presentation...

"Logo design in today’s world is totally underrated. People don’t understand how important a good logo is and how valuable it is to their business. Let me guide you through the basics of what makes a good logo, while also walking you through the process of creating the identity and logo design for one of my recent clients, Vero, a limited liability company based in Miami, Florida. Hopefully, this will give you an understanding of what actually goes on behind the scenes while creating a professionally designed logo..." Proceed to tutorial page